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Model Domain Name Dispute

Complainant is a California-based model, actress, sports broadcaster, columnist and producer.  She began her career in show business in the 1980's as a cheerleader for the Los Angeles Rams.  Throughout her career, Complainant has continuously used the name "Lisa Guerrero".  She owns and operates a website at www.lisaguerrero.net, which site attracts a high volume a web surfers, including fans and consumers interested in Complainant's career, services, and incidental produces such as autographs and other memorabilia.

On February 5, 2002, Respondent registered the domain name "lisaguerrero.com", using the domain in connection with a "click through" site offering a variety of services and wares.

Ordering the transfer of the disputed domain name to Complainant, the Panel held that Complainant had sufficiently developed a reputation in the area of entertainment services, namely acting, modeling and broadcasting, to support a finding of common law rights in her name and that the disputed domain name was confusingly similar to her common law trademark.  Moreover, there was simply no evidence that Respondent had any legitimate right or interest in the domain name and Respondent's use of the domain name for the commercial purpose of diverting Internet traffic intended for the Complainant constituted bad faith.  Lisa Guerrero v. Whois Protection, WIPO Case No. D2009-1055


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